Let’s Knock Out
Parkinson’s Disease
Social media graphic used on Instagram by Rock Steady Boxing 270
Rock Steady Boxing is a nonprofit organisation that works with people who have Parkinson’s Disease to help them fight off progress of the disease. Planning to host a 5K and 1 mile fun run within Murray, KY to raise funds for their organisation, Rock Steady Boxing needed promotional material for their Facebook to help get the word out.
The demographic aimed for this event was the local Murray community and Murray State University Alumni. To market for this demographic I focus on using Murray State University Imagery, having many landmarks of the route runners would take which were located on Murray State’s main campus. Use of the flat red juxtaposed with the bold collegiate type and black & white photography creates a visually impactful scene.
Post Card Mockup for Rock Steady Boxing 270
These 16 posts focus on showing strength through the community and the individual viewing the posts.