While attending the Design in Forward Kentucky 2025 competition with some of the advanced graphic design students from Murray State University we were given the opportunity to rebrand the nonprofit organization 3 Friends Animal Rescue. My role within our team of three was to create a rack card informing readers about the organization and the benefits of Microchipping your pet.

Movement was emphasized within the organization, having the decorative elements slow across the page and intertwine with one another. The body text then is more structured, aligned to each other which creates a consistent grid. Use of photography helps give a visual to the emotional draw that is conveyed through the body text.