Shoe Up is the Murray State Esports Super Smash Bros Ultimate tournament held every fall and spring semester. I had designed the poster for the original event and now I am working on rebranding the tournament. 

The new Logopackage is a playful interpretation, with soft flowy type and a plump shoe to boot. The color mark of the Super Smash Bros franchise is alluded to with the o of Shoes which helps viewers not familiar with the tournament series identify the game played at it.